Previous Message

From Tallahassee Newspaper April 2024. Most (average) athletes aren't getting big dollar amounts.
What are the highest NIL deals? Who are the highest NIL earners?
According to On3's NIL tracker, the highest NIL earner is USC basketball player Bronny James, son of NBA superstar LeBron James. The site lists the freshman's NIL valuation at $4.9 million. Here are the top 5 as of March 16:

Bronny James, USC basketball: $4.9 million
Shedeur Sanders, Colorado football: $4.7 million
Livvy Dunne, LSU gymnastics: $3.6 million
Caitlyn Clark, Iowa basketball: $3.1 million
Arch Manning, Texas football: $2.8 million

Of note, two Texas quarterbacks, Manning and Quinn Ewers ($1.9 million), rank in the top 10 for NIL. Also, while the NIL industry is worth an estimated $1 billion annually, according to NIL company Overdorse, On3's tracker lists only 22 athletes nationwide worth $1 million in NIL valuation. And college football reporter Ross Dellenger has reported that the average Power 5 football player makes about $10,000 to $50,000 through NIL collectives.

There is another larger list here. https://www.on3.com/nil/rankings/player/nil-100/