A leaked memo about sustainability of the New Zealand fishing industry is now gaining international attention with global food giant McDonald's also being brought into the row.
New Zealand exports almost $200 million worth of hoki each year and McDonald's told the BBC this morning that eight percent of the fish they use is NZ hoki.
Campaigners have been calling on McDonald's to drop NZ fish from the menus but so far the food giant is defending our fishing practices, telling the BBC our hoki fishery is considered one of the most well maintained and controlled fisheries in the world.
Earlier this week conservation group NABU International told ONE News that it would post provocative doctored images, including one showing dolphins at a fish shop, with the slogan "Buy New Zealand fish, get dead Maui’s dolphins free".

***** Kindly Note***** the final sentence. "The pictures used by this group of shit stirring bastards are doctored. Any credibility just went clean out the window.