Rex, that's the most sense anyways spoken this month. I agree totally. Even from my moderate stand point you have hit the nail on the proverbial snapper head.
To take it one step further, and ensure cyber success, a bit of flesh wouldn't go astray. I'm thinkin 6 foot bombshells in bikinis wading up to their woopie cushions and slaying gurnard left right and centre. And everytime they get a fish they can smile deviously, point at their 'flasher rig' and say "See guys, size really does matter doesn't it". Then cue the porno music and a shirtless Chad enters stage left...nah just kidding...
Seriously though I think cyber world is the way to go. After all it's not really real so people buy in a lot quicker and with less reservations. For some reason its less threatening on the net than on TV.