I have just received a marketing Campaign Plan in the post this morning Radio campaign: Daily Mail on Saturday: Leaflet Campaign: Having been a UCCC for many years (not now) there was never any commitment by them on this scale Where this scheme stands out is the professionalism from marketing to website and stationery, but the best part of all is the FEEDBACK cards that you give out with every job. At the end of the day its satisfied customers that determine your garages success, not some suit with a clipboard and a £700:00 cheque of yours in his back pocket All the feedback is entered onto the site for local customers to view. If you are getting a few negative feedbacks, then Forte will contact you to try and resolve the issues, if they cannot be resolved then you will be removed from the scheme I think this scheme will come out on top through natural selection, and Trading Standards will have to take note. There will be a cap on the membership numbers, so it will not be a free for all HTH with any decision making Peter PS: Yes, Yes i know you have to use Forte products, but its far less than some of the other **** Service Centres want you to commit to, plus most car owners would think ***** Service is a place to get your tumble drier repaired (i have also heard now that if you have ***** Diagnostic Kit you can have a ***** logo to stick on your workshop door, phew glad i did not spend 2k on all the other official stuff)
Peter Warman - Administrator | Message modified by user UKAT5501 September 13, 2007, 4:47 pm
September 10th to October 5th
4,087 slots in 4 weeks
Various slots during the day
Leading local radio stations
September 22nd and 29th
Quarter page colour advertisement
2 million leaflets
Across 362 areas
Delivered in free newspapers
Repeated over 2 weeks
September 24th and October 1st
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