The last time I was approached by Forte to join the Good Garage scheme, I asked the question "how many other local garages are signing up?" The answer was "there are just two local quality garages that we feel suitable"

Although initially its quite flattering to be told that you are in an exclusive club, it doesn’t take long to realise that this guy doesn’t know if you are a “bodge it & scarper” or the “honest & fair” style outfit. I politely told the guy that I didn’t feel it was right for us.

Why do some feel the need to be part of a scheme? The best endorsement that you can get is from your customers. Letters written by satisfied customers, displayed in the waiting room mean allot more than 5 stars on an impersonal web site.

I was told about promotional material & large billboard adverts at local supermarkets. I haven’t seen any! The majority of my trade comes from local “word of mouth” recommendations & Internet enquiries make up a very small percentage.

My situation maybe different to many here & my business experience is limited but I refuse to be drawn into the mindset, that I need to have the backing of “scheme” to promote what we do.

One final point…. (sorry to go on )

Why not try spending your advertising budget on your existing customers. Treat your regulars to a fee car wash as part of their full service, or something similar. Look after the ones you have got & they will spread the gospel. Before long you will be faced with the problem of…… “How the hell are we gonna get all these jobs done”. Now that is the right problem to have!

Cheers now

Dave (Hill)